Every kitchen has them. And even if you don’t have every item represented in the lineup of Cook 81 characters, you’ve surely seen it before. The characters are kitchen gadgets, tools, ingredients, spices, various types of cuisine, and so on. This colorful kitchen crew is on a mission to spice up life in the kitchen by reminding people of how fun and important it is to eat good food. In the fall of 2003, the Japan Frozen Food Association launched its ad campaign, “Frozen Minus #18 Family,” using 11 characters from Cook 81 to mark “Frozen Food Day” on October 18. Plastered on billboards, seen in ads and other media, the kitchen characters found their way into virtually everyone’s home. Shops even played a campaign jingle. Because most people enjoy food, the characters have broad appeal. For children, the characters help to teach the basics of good nutrition. Picture books and animated films will be available from next spring. For parents looking for inspiration in the kitchen, Cook 81 offers tips on how to put together well-balanced, fun meals.

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